On-Demand Webinar
Elevating Customer Experience: An IT Leader’s Guide to GenAI Success
Join us for an insightful on demand webinar featuring three exceptional IT leaders! Two rSTAR Advisory Council members, Mark Browning and Chris Moyer, were joined by special guest Michelle Ferrara, CIO of Arizona Public Service. Mark, Chris, and Michelle helped their fellow CIOs, CTOs, and other IT leaders better understand GenAI and share ideas for how it may be used to enhance customer experience (CX). Don’t miss this on demand webinar with three leading experts in IT!
Key Takeaways
Join three of the nation’s leading executives as they share their insights, experience, and thoughts on the year’s hottest topic, GenAI for customer experience (CX). Mark, Chris and Michelle will share their insights into such topics as:
Improving customer experience (CX) with data, workflows, and automations from GenAI
Aligning GenAI projects with overall business goals and objectives
Choosing projects to start with to avoid “analysis paralysis”
Ensuring strong partnerships between IT and business units to focus on goal setting
Developing and following governance and standards throughout an organization
Maximizing existing technology that may offer GenAI solutions for customer experience (CX)
Following industry trends and identifying future applications for GenAI
Our Panelists
Mark Browning
Former CIO, Exelon and rSTAR Advisory Council Member
Mark is a 35 year leader, innovator, and veteran of the energy industry. He retired from Exelon in 2024, where he held numerous roles, including Enterprise Architect, IT Director of Large Utility Projects, IT Director Utility Solutions, VP of IT for ComEd and Vice President IT and CIO Exelon Utilities. He most recently served as Senior Vice President IT and CIO. During his career at Exelon, his focus was on developing a high performing IT team to drive standardization, collaboration, efficiency, and consistency within the utilities for higher performance and identifying best practices that all Exelon utilities could leverage.
Chris Moyer
Former CTO, Exelon and rSTAR Advisory Council Member
Chris is an experienced executive with cyber security experience, IT operations expertise and has executed multiple mergers and acquisitions in different industries and countries. His career has focused on optimizing processes, innovating, and using technology to amplify results through exceptional global teams. Chris is a resourceful leader that has developed business and delivery capabilities to meet dynamic industry needs, including in regulated industry domains. He most recently served as the Chief Technology Officer for Exelon Corporation, the largest Energy Transmission and Distribution company in the United States.
Michelle Ferrara
CIO, Arizona Public Service
Michelle Ferrara is APS’s vice president, chief information officer. In her role, Ferrara is responsible for the company’s information technology (IT) infrastructure and applications including planning, architecture, development and operations, and for managing the technology strategy and the digital challenges faced by a major electric utility. Prior to joining APS in 2021, Ferrara built a 20 plus year career with Exelon and its predecessor companies in Baltimore, holding several IT leadership positions of increasing scope and complexity. She is deeply experienced in IT at innovative electric utilities, and in leading large operational support teams, and delivering key transformational projects and initiatives.
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About rSTAR Technologies
rSTAR is a full service specialized system integrator built to transform leaders in asset intensive industries into business value all stars by focusing on digital transformation initiatives. We are a 100% diverse owned specialized System Integrator focused on Salesforce, Oracle and Microsoft solutions for Manufacturers, Energy and Utilities, and High Tech companies.
